Keep Your Bestie Feeling Zesty

Think Zesty Paws is like everyone else? You’re barking up the wrong tree. I helped this pet supplement brand connect the joy of pet parenthood with a wellness-oriented lifestyle through powerfully playful and well-informed tone and voice. My team helped create a differentiated and ownable brand strategy and identity that’s rooted in analysis, insights, and trends.

Zesty Paws’ new packaging was a successful national roll out to PetSmart, Walmart, and Target. becoming the fastest-growing pet supplement brand in the U.S. and the #1 best-selling pet supplements brand online. Now those are some paw-erful results.