Design forward.
Generosity driven.
MiiR is a premium lifestyle brand with a social and environmental mission. Every MiiR product is designed in-house and emphasizes four design principles: minimal, sustainable, functional, and enduring. Every MiiR product sold helps fund transparent giving projects at the intersection of communities and the environment.
During my time with MiiR I’ve managed and lead the development of strategic visuals for the brand, driving sales and consumer engagement for both DTC and B2B platforms.
CLIENT
MiiR
Services
• Branding
• Creative Direction
• Photo Art Direction
• Packaging
The Halendid Collection
Chris Burkard
A partnership with accomplished explorer and photographer, Chris Burkard. Together we created a powerful drinkware collection that encourages humans to consider their relationship with wild places while pursuing their daily routine.
If untamed places are Chris’s second home, Iceland is his adopted backyard, with glacial rivers as a vast array of exploration and admiration. The Halendid Collection features an aerial photo of glacial sediment running through a frozen landscape as seen from a small Cessna 5,000 ft above sea level, taken by Chris in the Icelandic Highland. $5 of each product was donated to Outdoor Outreach, a nonprofit that connects youth to the transformative power of the outdoors.
