LesserEvil

Sinful Taste.
Clean Snacks.

Better-for-you brand LesserEvil is known for its salty snack innovations, made with simple and nutritious ingredients. I helped LesserEvil break into a new category and make their debut in the cookie aisle with the launch of these mini cookies.

The Challenge
Each product has a unique guru illustration per food category. For these cookies the packaging needed to feel warm and inviting, so naturally it made sense to create a loving grandma character to represent the product.

”But what does a grandma guru look like?”